OBJECTIVE:
The objective of this project was to create packaging for a product line. Little Things has been a passion project of mine for some time.
It's streetwear clothes for the next up, the babies.
A monthly drop will be announced with different themes and packaging. This month would focus
on an icon of streetwear culture, a shoebox.
PURPOSE
The purpose of this project was to create packaging for a product line. Little Things became a passion project of mine some time a. It's streetwear clothes for the next up, the babies. A monthly drop will be announced with different themes and packaging. This month would focus on a streetwear icon, the shoebox.
JUST A BLOCK
The block is a cross-generational toy that started with wood and is now plastic but the bridge still stands. A block can be used for any purpose and is the first step of a foundation; that is what the next generation is, a block in our foundation.
The block acts as abridge between the last generation and the next. It is the mark and identity for Little Things.
BUILDING
In creating the logo for this project I came across multiple ideas that although did not make the cut concepts all started with the bridge block.
Since the start, the block has been an integral part of the logo. The logo interacts with the type as if they are building blocks coming together.
Initially the logo was more on the whimsical side
in order to appeal to child but the streetwear
was not coming through all the color